Telegram is a popular messaging app widely used across the globe, with over over 900 million active users. However, unlike many other messaging applications that are free to use, Telegram generates revenue through various approaches. The company's business model is largely based on a recurring payment approach and targeted advertising.
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<br>One of the most notable features of Telegram is its premium tier, known as Telegram Pro. Introduced in 2024, this paid subscription service offers users exclusive features not available to the standard version, such as enhanced storage, more media upload size, exclusive stickers, and higher customer support. For a monthly fee of $3.99, users can enjoy these premium benefits while also supporting the development of the app.
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<br>Furthermore, Telegram makes money from targeted advertising. While its ad policy may seem limited, the company allows businesses and organizations to send promotional messages and stickers to their subscribers, promoting their products and services. This model benefits both the businesses looking to boost brand awareness and telegram chinese, which can earn revenue from these promoted messages.
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<br>In addition to these revenue streams, Telegram has also been reported to offer premium features to organizations through its so-called 'Telegram Business' platform. This service enables companies to integrate the app into their workflow, using features such as AI assistants. While the pricing model for this service is not publicly available, it is evident that Telegram is targeting big customers and companies willing to pay for enhanced functionality.
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<br>Another way Telegram makes money is by offering its services to individuals and businesses through its Software Programming Interface (API). Developers can create custom applications and connectors using Telegram's API, which can be licensed for a yearly fee. This model has proven to be revenue-generating, particularly among major organizations and businesses with complex processes.
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<br>It is worth noting that Telegram remains a largely freemium service, where the majority of users do not pay for any services. However, the revenue generated from its various financial strategies indicates that the company is financially sound, and its user base continues to increase steadily. With its unique set of capabilities and targeted approach to advertising, Telegram has managed to create its own niche in the competitive messaging app market.
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