티켓 #25363 (new 개선사항)

작성된 시간 : 1 달 전

Cross-Device Tracking: Matching Devices And Cookies

작성자: BerryHuff6911 담당자: somebody
Priority: 보통 Milestone: 마일스톤3
Component: 콤포넌트2 Version: 2.0
Keywords: ItagPro ItagPro ItagPro Cc:

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<br>The variety of computers, tablets and smartphones is increasing rapidly, ItagPro which entails the possession and use of a number of gadgets to carry out online tasks. As folks move across devices to complete these tasks, their identities becomes fragmented. Understanding the usage and transition between these devices is important to develop efficient applications in a multi-machine world. In this paper we present a solution to deal with the cross-device identification of customers based on semi-supervised machine studying strategies to identify which cookies belong to a person using a machine. The tactic proposed in this paper scored third in the ICDM 2015 Drawbridge Cross-Device Connections challenge proving its good efficiency. For iTagPro portable these causes, the info used to know their behaviors are fragmented and the identification of users becomes difficult. The goal of cross-system targeting or tracking is to know if the individual utilizing pc X is the same one that uses mobile phone Y and pill Z. This is an important emerging technology problem and a hot topic right now because this info could be particularly invaluable for entrepreneurs, as a consequence of the potential for serving focused promoting to consumers whatever the gadget that they are utilizing.<br>

<br>Empirically, advertising and ItagPro marketing campaigns tailored for a specific consumer have proved themselves to be much more practical than general strategies based on the device that's getting used. This requirement will not be met in several instances. These solutions can't be used for all customers or platforms. Without private info concerning the users, cross-gadget tracking is an advanced process that involves the building of predictive fashions that should course of many alternative indicators. In this paper, to deal with this downside, we make use of relational information about cookies, units, as well as other data like IP addresses to build a model able to predict which cookies belong to a consumer handling a device by using semi-supervised machine studying techniques. The remainder of the paper is organized as follows. In Section 2, we talk concerning the dataset and we briefly describe the problem. Section three presents the algorithm and the training process. The experimental outcomes are presented in section 4. In section 5, we provide some conclusions and further work.<br>

<br>Finally, now we have included two appendices, the primary one contains information concerning the features used for this job and in the second an in depth description of the database schema provided for the problem. June 1st 2015 to August 24th 2015 and iTagPro portable it brought collectively 340 groups. Users are prone to have a number of identifiers throughout totally different domains, including cell phones, tablets and computing units. Those identifiers can illustrate common behaviors, ItagPro to a larger or lesser extent, because they typically belong to the identical consumer. Usually deterministic identifiers like names, cellphone numbers or email addresses are used to group these identifiers. In this problem the purpose was to infer the identifiers belonging to the identical person by learning which cookies belong to an individual utilizing a device. Relational details about customers, gadgets, and cookies was provided, in addition to different info on IP addresses and iTagPro portable conduct. This score, commonly used in data retrieval, measures the accuracy utilizing the precision p𝑝p and recall r𝑟r.<br>

<br>0.5 the score weighs precision larger than recall. At the preliminary stage, we iterate over the list of cookies in search of other cookies with the identical handle. Then, for every pair of cookies with the same handle, if one among them doesn’t appear in an IP handle that the other cookie appears, we embrace all the details about this IP tackle within the cookie. It is not doable to create a training set containing each combination of units and cookies because of the excessive number of them. So as to cut back the preliminary complexity of the issue and to create a more manageable dataset, some primary rules have been created to obtain an initial lowered set of eligible cookies for every system. The foundations are primarily based on the IP addresses that each gadget and cookie have in widespread and how frequent they are in other devices and cookies. Table I summarizes the checklist of rules created to pick the preliminary candidates.<br>

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