Telegram is a popular messaging app widely used across the globe, with over over 900 million active users. However, unlike many other messaging applications that are free to use, Telegram generates revenue through various methods. The company's business model is largely based on a recurring payment approach and tailored advertising.
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<br>One of the most notable features of Telegram is its premium tier, known as Telegram Premium. Introduced in 2024, this paid subscription service offers users exclusive features not available to the standard version, such as expanded storage, more media upload size, exclusive stickers, and better customer support. For a monthly fee of 3.99 USD, users can enjoy these premium benefits while also supporting the development of the app.
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<br>Furthermore, Telegram makes money from specific advertising. While its ad policy may seem restrictive, the company allows businesses and organizations to send promotional messages and stickers to their subscribers, promoting their products and services. This model benefits both the businesses looking to enhance brand awareness and Telegram, which can earn revenue from these promoted messages.
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<br>In addition to these revenue streams, Telegram has also been reported to offer premium features to organizations through its so-called 'Business Telegram' platform. This service enables companies to incorporate the app into their workflow, using features such as chatbots. While the pricing model for this service is not disclosed, 电报官网 it is evident that Telegram is targeting enterprise customers and enterprises willing to pay for enhanced functionality.
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<br>Another way Telegram makes money is by offering its services to individuals and businesses through its Software Programming Interface (API). Developers can create custom applications and connectors using Telegram's API, which can be licensed for a yearly fee. This model has proven to be revenue-generating, particularly among big organizations and businesses with complex processes.
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<br>It is worth noting that Telegram remains a largely freemium service, where the majority of users do not pay for any services. However, the revenue generated from its various financial strategies indicates that the company is financially healthy, and its user base continues to expand steadily. With its unique set of qualities and targeted approach to advertising, Telegram has managed to establish its own niche in the competitive messaging app market.
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